See, Feel, Experience the Difference.

i.luminate is a revolutionary demi-permanent crème colour formulated with patented ingredients to deliver a luxurious hair and scalp experience. i.luminate offers the ultimate in dynamic, multidimensional, luminous and conditioned colour results in 20 minutes.


  • Acid-Balanced Formula

    For luminous shine and ultimate condition

  • Ammonia-Free

    No lift, deposit-only for reliable results

  • Colour-Match System

    Coordinates with i.color permanent shades

  • Intermixable with i.color Intensifiers

    Unique Pastel Mixer


i.luminate is a versatile colour formula that can be used in a variety of creative ways.
  • Tone highlights
  • Refresh colour
  • Multi-dimensional lowlights
  • Flawless grey blending
  • Men's services
  • Shine treatments
  • Tint backs
  • Teens/youth
  • Summer treatment to shield hair from UV rays
  • Winter treatment to nourish dry hair

Tri-Active Technology

This unique blend of moisturisers, cationic proteins and vitamins provides deeper cuticle penetration and colour durability while protecting hair from damage.
  • Moisturisers and balance porosity for a smooth body
  • Vitamins fight free radicals prevent damage and colour loss
  • Proteins repair and strengthen the hair shaft


A patented formula that seals in colour, condition and shine by forming a protective shield around each hair fibre that lasts up to 20 shampoos.