B3 otherwise known as the Brazilian Bond Builder is the pinnacle of innovation in the industry at the moment. Removing the processing time, damage and of course enabling creative freedom B3 should be on your product list! The main function of the B3 formula is to reattach and build the bonds of hair when added to colour formulas leaving your hair silky smooth and undamaged. B3 uses co-polymer engineering allowing the hair to bond and form a stronger membrane.

As a result of this formulation, hair breakage is reduced, colour is prolonged and the integrity of the hair is maintained.